10 Minute Shake Ups programme launched in the East Midlands to help kids be more active

With 80 percent of under 12's in our region not currently meeting the recommended level of 1 hour of physical activity a day, the 10 Minute Shake Up programme will be shown to kids in schools to use during the summer holidays.

Number of children getting enough physical activity drops by 40% between ages of 5 and 12
•    83% of parents in the East Midlands said being physically active makes their children feel happier
•    21.9% of children in the East Midlands start primary school overweight or obese, rising to 33.3% by the time they leave
•    Together with Disney and Sport England, Change4Life launches its 10 Minute Shake Ups programme to help children to get active all year round

The programme launches following findings that the number of children meeting the recommended amount of physical activity for healthy development and to maintain a healthy weight, which is 60 minutes a day, drops by 40% as they move through primary school.

Currently, just 19% of boys and 20% of girls in the East Midlands currently meet the national recommended level of activity.

A new survey from Public Health England and Disney looking at the effects of physical activity on children’s emotional wellbeing, found:
•    Being active made the majority of 5-11 year olds in the East Midlands feel happier 83%, more confident 70% and more sociable 67%, according to their parents.
•    Most children said they liked being active 93%.
•    The main motivations for kids to be more active was having friends to join in 60% and having more activities they liked to choose from 57%.
•    The overall happiness of children in England declines with age - 64% of 5 and 6-year-olds said they always feel happy, compared to just 48% of 11-year-olds.
•    20% of children in East Midlands said they weren’t more active because of a lack of sports or activities they enjoyed

 To help kids in the East Midlands do more activity throughout the summer holidays, Change4Life is today launching its 10 Minute Shake Ups programme with Disney and schools across the country.

The programme offers fun, 10-minute activities for kids, featuring their favourite Disney characters as inspiration. The activities, designed for children to do anywhere in small or large groups with their friends, help children get more of the 60 minutes of moderate to vigorous physical activity they need each day for healthy development and to maintain a healthy weight.

 Ann Crawford, Deputy Director Health Improvement, PHE East Midlands, said:
“The levels of children in the East Midlands who are overweight when starting and finishing primary school are unacceptably high – currently one in three primary school children is overweight or obese by the time they leave. 

 “The 10 Minute Shake Up programme is great for introducing children to manageable, bite-size chunks of activity – and, best of all, it’s fun. With the summer holidays coming up, it’s ideal for parents and children to get active together. Breaking up the 60 minutes of physical activity that children need each day into 10 minute bursts will be more appealing and manageable for children and parents alike.”

The survey also identified the main barriers to physical activity and reveals that the worry of ‘not being very good’, affects 22% of children in the East Midlands. This increases with age as it affects just 17% of five-year-olds, compared to 29% of 11-year-olds nationally.

The 10 Minute Shake Ups programme focuses on fun activities all children can do and is also being supported by a number of Team GB athletes, including Olympic swimmer Keri-Anne Payne, who have lent their voices to the campaign to encourage more children to take part and illustrate the benefits of physical activity.

Keri-anne Payne, Olympic marathon swimmer and ambassador of SportsAid, comments:
“Physical activity has always an important part of my life, as I started swimming from a very young age. But being active is not just for Olympians, it’s for everyone. The 10 Minute Shake Ups provide a load of activities to get kids moving more. Not only are they fun, but anyone can try them and they are a great way for kids, their friends and families to all get moving throughout the summer.”  

10 Minute Shake Ups is run in collaboration with Disney and Sport England. The new Shake Ups will feature characters from Disney Pixar’s latest animation Cars 3, as well as Disney’s Beauty and the Beast, Moana, Frozen Fever and Zootropolis, as well as the stars of The Lodge.

Marianthi O’Dwyer, Vice President and Head of Disney Healthy Living UK says: “We know Disney stories and characters can help inspire children and families to be more active by making it simple and fun.  As part of Disney’s global healthy living commitment, since 2006 we have been looking at ways to support families to live more healthily. 

“Last year’s successful Finding Dory “just keep moving” campaign with ASA and Change4Life saw over 70,000 families take part in family swim sessions at hundreds of pools across the UK.  Highlighting the power of partnership, we are excited to continue working together with Change4Life on the 10 Minute Shake Up programme to encourage children to be more active.” 

Sport England will help families try new sports and physical activities locally, whether at their local park leisure centre or through a well-known sport.
Last year, the 10 Minute Shake Ups programme helped over a million children get more active. When children return to school in September, more activities will be released on the Change4Life schools website to encourage them to carry on being active both in and outside the classroom.


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