A concerted marketing campaign by Visit Peak District and Derbyshire has paid massive dividends for the areas tourist industry and has led to a big jump in the amount of people employed in the area.
The aim of the advertising project was to attract more people into the countryside across Derbyshire and showcase the Peak District to people who may not have thought about spending their time in this part of the world. ‘The World Away’ was started in 2012 and just two years into the three year project figures released by the official tourist board has shown people are coming to the area and spending more money than ever before.
More than £20 million in extra spending has been generated in the Peak District since 2012.
The move has also had an impressive impact on the amount of people employed to cope with the influx of tourists into the area.
Jo Dilley, Destination Management Organisation Director for Visit Peak District and Derbyshire, told Peak FM they had a goal of adding 113 extra jobs but according to figures from the tourist board that number now stands at 381.
The news follows on from last week’s announcement of the £400 million development at Unstone of the Peak Resort which will see over 1,000 beds incorporated into a massive indoor facility that will create around 1,300 jobs for the local economy.