One of Derbyshire’s original tourism landmarks was recognised by the Heights of Abraham this week, when VIP’s and local tourism professionals gathered at the award winning visitor attraction during English Tourism Week to participate in a short dedication ceremony and the installation of a special heritage plaque on the Victoria Prospect Tower on the 60 acre woodland estate.
More than 50 invited guests from across the county and beyond met in the Vista Restaurant at the Heights before gathering around the famous landmark tower for the dedication ceremony. James Berresford, the former CEO of National Tourist Board Visit England gave a short dedication speech explaining the significance of the tower structure before the 8 year granddaughter of the Chairman of the Heights, Georgie Pugh, handed the specially commissioned plaque to her grandfather in front of the assembled guests.
Rupert Pugh, Development Director at the Heights, and Georgie’s father, explained: “The Victoria Prospect Tower was completed in 1844 to celebrate Queen Victoria’s reign. It provided work for redundant lead miners whose activities on the hillside had been restricted when the estate became a “Pleasure Ground”. Today’s event records the significance of the tower, which was one of the very first purpose built structures created in Derbyshire to attract tourists into the county.
David Thornton, the newly appointed head of Marketing said “We think that English Tourism week is the perfect opportunity to remind people of this early example of tourism diversification. Today marks the start of a new campaign to let our visitors know about the leading role this award winning visitor attraction has played in attracting tourists into our region.”