A group which represents hundreds of businesses in Chesterfield and North Derbyshire is urging people to spend their money in Chesterfield town centre and other local high streets in the region as we near the festive period.
Last year, spending across the UK fell by 1.5% in December compared to in 2016. That figure is being put down to an increase in Black Friday sales in November.
And footfall on the high streets across the country was down by 3.5% in December, the biggest decline since March 2013, according to the British Retail Consortium.
However it is hoped that Chesterfield's high street can buck that trend this year, with several events and attractions taking place in the town over the festive period.
Dom Stevens, manager of Destination Chesterfield said: "There's a great range of events happening over the Christmas period, from the Christmas lights switch-on, there's the new street food and craft market that's coming in December and the festival of Christmas trees is coming back to the crooked spire."
"We want the town to be prosperous, Christmas is an important time for all those businesses and it's really important that we shout about them. We need to support Chesterfield businesses all year round by spending with them.
"I can guarantee you'll find some really good, unique products that you might not get on the internet that you can buy as brilliant gifts for your family."